The campaign was run in close partnership with k kiosk, part of Valora Retail, which has 1000 point of sales across Switzerland. It was a smooth process for the consumer with practically no barriers. Directly from the Facebook ad – without the need for asking for a mobile number or an e-mail address – Coca-Cola were able to deliver a unique coupon on a free Coca-Cola zero sugar to the consumer. Once the conversation was started the consumer simply said yes to the proposal of receiving a free Coca-Cola zero sugar coupon – and instantly received the coupon.Ĭoca-Cola were able to place programmatic ads on Facebook to reach the right audience – the right target consumer group for Coca-Cola zero sugar. The engagement started with advertisement on Facebook, leading consumers to a coke URL which initiated the conversation with the Coca-Cola messenger chatbot. The coupon was a free Coca-Cola zero sugar can to be redeemed in any k kiosk store in Switzerland. In Switzerland Coca-Cola Company and its agency Gigigo created a chatbot that was able to engage with consumers via Facebook Messenger and ultimately deliver a unique, single-use coupon. MESSENGER CHATBOT BEST PRACTICE – EXPLAINED
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